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Project

open_in_newAparat.com is the largest video sharing service in the Middle East market with more than 36 Million Monthly Active Users, and Alexa's Global Rank is 68. I have been Head of Product Development since 2018.

Hypothesis

Our primary KPI on the Aparat is The Playback Duration, and the secondary KPI is Play Videos/Session. Based on these KPIs and the user's mobile Scroll Heatmap, we create this hypothesis:

If more videos present on the average fold, the Videos/Session KPI will increase.

So in the new design, we removed the tabs and moved the suggested videos to 40 pixels higher in the page, and the result was surprising:

Contact me to make these types of significant changes in your product:

Only 40px design change, 4.6% increased engagement!