3 Experiments in the purchase funnel show the effect of design simplification!
The most important thing that I've learned over the years is that simplifying design has a magical effect!
open_in_newFilimo.com is a VOD service(such as Netflix) in the Middle East market with more than 15 Million Monthly Active Users, and Alexa's Global Rank is 463. I have been Head of Product Development since 2018.
Experiment 1
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In this experiment, we change the appearance of "Back Link" and "Cancel Button," and users submit action +10.5% growth:
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Experiment 2
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This experiment is so exciting because we delete most of the elements of a page and choose package +9% growth:
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Experiment 3
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These sketches of the home page and promoting subscriptions in two types. In version B, go to the next step, +75% growth:
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Contact me to make these types of significant changes in your product:Simplify of design have a magical effect!
