Growth 2.8% Conversion Rate by asking users to do the right action directly!
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Project
open_in_newFilimo.com is a VOD service(such as Netflix) in the Middle East market with more than 15 Million Monthly Active Users, and Alexa's Global Rank is 463. I have been Head of Product Development since 2018.
Problem
We want to push users to activate their subscription account.
Hypothesis
What happens if we ask users directly to activate their account?
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We replaced the "new movies slider" on the home screen with "a clear message" that tells people what to do to access all movies.
Heatmap of the new design shows the effect of "a clear message."
Contact me to make these types of significant changes in your product:"A clear message" makes a 2.8% growth conversion rate.
